About this Course
This course will help you master the digital channels such as Search Engine Optimization (SEO), content marketing ppc, programmatic and digital analytics.
SEO stands for Search Engine Optimization and is a marketing technique focused on optimizing your website to get it to rank as the number one result on search engine results pages. Through a number of tactics and tools, you can organize your website in a way that search engines understand and choose to show to their users. Think of SEO as both an art and a science. It combines the creativity and ability to create high-quality, engaging content that users value, with a strong understanding of analytics and of your prospective customers.
To get traffic to your site from search engines, you need an SEO optimized website. To optimize a website, you need to know the fundamentals of search engine optimization, and this is exactly the purpose of this post.
In this guide, you’ll learn the basic SEO concepts, understand which are the most important SEO success factors and get a list of resources to help you expand your SEO knowledge beyond the fundamentals.
COURSE COST
NGN 150,000
TIMELINE
8 Days
SKILL LEVEL
Beginner
INCLUDE IN THE COURSE
Rich Learning
Content
Taught by
Industry Pros
Student Support
Community
Interactive Quizzes
Self-Paced Learning
Join the Path to Greatness
This course is one of your fundamental step towards a new career building of confidence in Digital Marketing Specialist Master at Greaterheight Academy Program.
OUR COURSE
Search Engine Optimization (SEO)
Enhance your skill set and boost your hirability through innovative, independent learning.
GREATERHEIGHT ACADEMY PROGRAM
Become A Digital Marketing Specialist Master
Accelerate your career with the viable confidential credentials that fast-tracks you into a job and or business success.
LEARN MORE
| Date | Venue | Course Fee Before 28 June 2022 |
Course Fee Before 2 September 2022 |
|---|---|---|---|
|
6 – 16 May 2022
|
17B Debo Aina Crescent, Omole Phase I, Ojodu
|
NGN 150,000
|
NGN 310,000
|
| Date | Venue | Course Fee Before 28 June 2022 |
Course Fee Before 2 September 2022 |
|---|---|---|---|
|
6 – 16 May 2022
|
17B Debo Aina Crescent, Omole Phase I, Ojodu
|
NGN 150,000
|
NGN 310,000
|
| Date | Venue | Course Fee Before 28 June 2022 |
Course Fee Before 2 September 2022 |
|---|---|---|---|
|
6 – 16 May 2022
|
17B Debo Aina Crescent, Omole Phase I, Ojodu
|
NGN 150,000
|
NGN 310,000
|
| Date | Venue | Course Fee Before 28 June 2022 |
Course Fee Before 2 September 2022 |
|---|---|---|---|
|
6 – 16 May 2022
|
17B Debo Aina Crescent, Omole Phase I, Ojodu
|
NGN 150,000
|
NGN 310,000
|
Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions and successfully complete the course assessment will receive Certificate of Completion.
*Book and pay full fee for two colleagues and the third attends for FREE
- Not applicable in conjunction with corporate discounts
- Payment to be settled before start of the course to avail the offer
- This offer is not applicable on Early Bird Prices
For more information, email GreaterHeight Academy on info@greaterheight.academy
Who Should Attend This Course
This training course is best suited for professionals who want to specialize in Search Engine Optimization (SEO), including digital marketers, optimization and analytics professionals, professionals seeking to increase profits for their online business, and digital marketers who use a data-driven approach to generate revenue..
Prerequisites and Requirements
There are no particular prerequisites for this certification. However, participants should have a working knowledge of the internet and Microsoft Office. Although not required, many participants also benefit from our Advanced Search Engine Optimization course.
See the Technology Requirements for using GreaterHeightAcademy.
Why Take This Course?
At the end of this course students will understand that a strong SEO strategy can bring a number of different benefits to a business’s online presence and to a marketing strategy overall. These benefits can include the following:
- Increased visibility and traffic to your website: The higher your website pages rank on Google, the more traffic you’ll get.
- Improved website quality: As its full name implies, there are a number ways you must optimize your website to get it to meet Google’s high standards. By doing this, you’ll improve your website in the process.
- Build consumer trust: Search engine users naturally trust websites that ranked at the top as there is a sense that Google has “vetted” the pages that appear.
- Establish your brand as an authority in your field: SEO involves a lot content creation, like blog writing. Naturally, the more your write about a topic, the more people will turn to you as a valued source of information (but only if the content is high-quality, you can’t cheat with SEO.)
- Long-term technique: SEO may be a bit of a slower, long-term marketing strategy but, once gets going, it only grows. SEO is a long-term strategy that builds upon itself overtime and becomes more effective.
WHAT DO I GET?
Instructor
Materials
Learn by doing exercises
and assignments
Taught by industry
professionals
Documentation
Launcheon
Certificate of
completion
WHAT YOU WILL LEARN
Lesson 1
SEO Introduction
- SEO Introduction
- Importance of SEO
- What Is SEO?
- Search Ecosystem Components
- Search Ecosystem Components: Incentives
Lesson 2
How Search Engines Work
- How Search Engines Work Intro
- Major Search Engines
- Minor Search Engines: Search
- International Search Engines: Yandex
- International Search Engines: Baidu
- International Search Engines: Naver
Lesson 3
Types of SEO
- Introduction to Types of SEO
- SEO Hats
- White Hat SEO
- Black Hat SEO
- Gray Hat SEO
- SEO Mistakes
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GET THE INFO FROM AN EXPERT
Dive deep into the curriculum, the course structure, and what you can achieve from a course mentor.
See if this program is a fit for you. Meet the GreaterHeight team, get an overview of the program curriculum, and chat with other students thinking about this program.
Search Engine Optimization (SEO) information Session
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FAQs
We love questions, almost as much aswelove providing answers.Here are a few samplings of what we're typically asked, along with our responses.
Greaterheight Academy strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.
SEO Introduction, How Search Engines Work, Types of SEO, Keyword Research and Competitive Intelligence, On-Page Optimization, Off-Page Optimization, Duplicate Content, Design and Architecture, Local SEO, Algorithm Updates and SEO Changes, Integrating SEO with Other Disciplines, SEO Tools, and How to Build a Successful Career in SEO.
Creative, dynamic, and serious minded Student, Managers in various fields, Marketers and Sales Executives and reps and that are looking forward to be porfessionals Digital Marketing Specialist Masters or Social Media Marketing Experts.
You will create a project (see also our project section) as following:
- Digital marketing is one of the most coveted skills for any marketing professional to help get a higher salary and more impactful role, thanks to the soaring budget contribution of digital marketing
- Entrepreneurs find digital marketing the most sought-after medium to reach customers and prospects.
- Career prospects and job security are the key drivers for students. Digital marketing positions offer high salaries and job satisfaction, and relevant skills to help students kick start their career.
- Digital marketing certification courses help professionals to expand their skillsets and master digital marketing to confidently manage complex digital marketing problems.