EMAIL MARKETING

 

Digital Marketing Certification Course transforms you into a digital market expert in domains like Pay Per Click (PPC), Search Engine Optimization, social medial, conversion optimization, digital analytics, content marketing, Mobile Marketing, and EMAIL MARKETING.

 

 

 

About this Course

This course will help you master the digital channels such as search engine optimization (SEO), Content Marketing, Pay Per Click (PPC), Mobile Marketing, Email Marketing, programmatic and digital analytics.

The Email Marketing Course will teach you how to use email as a sales and communication channel. You’ll learn how to get email subscribers fast, how to use email automation to increase conversions, and how to dramatically reduce your email marketing costs.

The time has come to make your resolutions for 2022, and improving your email marketing strategy should be among them. Year after year, email continues to be one of the most versatile tools for communicating with your customers and building loyalty.

Email marketing has been around for quite some time, meaning there are plenty of best practices to follow. Let's take a look at the email marketing best practices for 2022 and what you can do to help your company achieve better results with this channel.

 

COURSE COST

NGN 150,000

TIMELINE

8 Days


 


SKILL LEVEL

Beginner

 


 


INCLUDE IN THE COURSE

Rich Learning
Content

Taught by
Industry Pros

Student Support
Community

 

Interactive Quizzes

Self-Paced Learning

 

 

 

Join the Path to Greatness

This course is one of your fundamental step towards a new career building of confidence in Digital Marketing Specialist Master at Greaterheight Academy Program.

 

 

 

OUR COURSE

Email Marketing Fundamentals

Enhance your skill set and boost your hirability through innovative, independent learning.

GREATERHEIGHT ACADEMY PROGRAM

Become A Digital Marketing Specialist Master

Accelerate your career with the viable confidential credentials that fast-tracks you into a job and or business success.

LEARN MORE      

 

 

 

 

Date Venue Course Fee Before
28 June 2022
Course Fee Before
2 September 2022
6 – 16 May 2022

17B Debo Aina Crescent, Omole Phase I, Ojodu

NGN 150,000

NGN 310,000

Date Venue Course Fee Before
28 June 2022
Course Fee Before
2 September 2022
6 – 16 May 2022

17B Debo Aina Crescent, Omole Phase I, Ojodu

NGN 150,000

NGN 310,000

Date Venue Course Fee Before
28 June 2022
Course Fee Before
2 September 2022
6 – 16 May 2022

17B Debo Aina Crescent, Omole Phase I, Ojodu

NGN 150,000

NGN 310,000

Date Venue Course Fee Before
28 June 2022
Course Fee Before
2 September 2022
6 – 16 May 2022

17B Debo Aina Crescent, Omole Phase I, Ojodu

NGN 150,000

NGN 310,000


Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions and successfully complete the course assessment will receive Certificate of Completion.

 

 

 

*Book and pay full fee for two colleagues and the third attends for FREE

  • Not applicable in conjunction with corporate discounts
  • Payment to be settled before start of the course to avail the offer
  • This offer is not applicable on Early Bird Prices
For more information, email GreaterHeight Academy on info@greaterheight.academy

 

 

 

 

 

Who Should Attend This Course

This training course is best suited for professionals who want to specialize in Content Marketing, including digital marketers, optimization and analytics professionals, professionals seeking to increase profits for their online business, and digital marketers who use a data-driven approach to generate revenue..

 

Prerequisites and Requirements

There are no particular prerequisites for this certification. However, participants should have a working knowledge of the internet and Microsoft Office. Although not required, many participants also benefit from our Advanced Email Marketing course.

 

See the Technology Requirements for using GreaterHeightAcademy.

 

 

 


 

 

Why Take This Course?


At the end of this course students will understand:


  • How to Creating personalized content.
  • How to Collect feedback and surveys.
  • How to Improve sales.
  • How to Communicate with your audience.
  • How to Generate traffic to your site.
  • How to Send timely campaigns and Increase leads.
  • How to Reache the right people at the right time.
  • How to Produce cost-effective campaigns.
  • How to Provide more value to your audience.
  • How to Have a forum for self-promotion.
  • Owning your media and contact lists.

 

WHAT DO I GET?


Instructor
Materials

Learn by doing exercises
and assignments

Taught by industry
professionals

Documentation

Launcheon

Certificate of
completion

 

 

WHAT YOU WILL LEARN

 

Lesson 1

Introduction to Email Marketing

  • Introduction to Email Marketing
  • What Is Email Marketing
  • Email And Marketing
  • The Immediate Application of Email
  • Key Business Drivers of Email
  • Key takeways & Knowledge Check

Lesson 2

Elements of Email

  • Introduction to Elements of Email
  • Primary Email Elements
  • Types of Email Correspondence
  • Email Clients
  • Define Spam
  • Key Takeaways & Knowledge Check

Lesson 3

Spotlight and On a Lighter Note

  • Introduction to Spotlight and On a Lighter Note
  • Spotlight
  • On a Lighter Note

View All Lessons

Lesson 4

Email Service Providers

  • Introduction to Email Service Providers
  • What are ESPS & Why are they important?
  • Typical ESP Account Features
  • Building a Campaign
  • ESP Reporting Features
  • Legal Responsibilities
  • Key Takeaways & Knowledge Check

Lesson 5

Your Email List

  • Intro to Your Email List
  • The Importance of Email Lists
  • Build Your Subscriber Lists
  • List Building Tactics
  • Subscriber Disclosures

View More

Lesson 6

Spotlight and On a Lighter Note

  • Spotlight
  • On a Lighter Note

Lesson 7

Email Regulations and Laws

  • Email Regulations and Laws Intro
  • Privacy and Data Ownership
  • GDPR and the California Consumer Privacy Act (CCPA)
  • Spam Laws and Regulations
  • Best Practices to Avoid Sending Spam
  • Sender Reputation and Deliverability
  • Quick Recap & Knowledge Check

Lesson 8

Email Campaign Measurement

  • Introduction to Email Campaign Measurement
  • Email Campaign Measurement
  • Visualize the Email Funnel: Deliverability and List Quality
  • Visualize the Email Funnel: Engagement and Conversion
  • Essentials of Landing Pages
  • Quick Recap & Knowledge Check

Lesson 9

Spotlight and On a Lighter Note

  • Spotlight
  • On a Lighter Note
  • Quick Recap, Knowledge Check & Email Marketing Foundations Quiz

 

 

 

 

 

Course Lead


Learn from skilled developer with professional experience in the field.

SEGUN SAMUEL

INSTRUCTOR

Chief Executive at GreaterHeight, with expertise in architecting & development of high-performance enterprise software, IT & business process solutions.


Connect Socially with Segun Samuel:

 

 

 

 

 

 

 

 

 

 

GET THE INFO FROM AN EXPERT


Dive deep into the curriculum, the course structure, and what you can achieve from a course mentor.


See if this program is a fit for you. Meet the GreaterHeight team, get an overview of the program curriculum, and chat with other students thinking about this program.

 

 

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FAQs

We love questions, almost as much aswelove providing answers.Here are a few samplings of what we're typically asked, along with our responses.

 

Q.Is the up to date and Why are the skills relevant today?

Greaterheight Academy strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.

Q.What practical skill set can I expect to have upon completion of this course?

Introduction and What You Will Learn, Introduction to Email Marketing, Elements of Email, Spotlight and On a Lighter Note, Email Service Providers, Your Email List, Spotlight and On a Lighter Note, Email Regulations and Laws, Email Campaign Measurement, Spotlight and On a Lighter Note, and Content Marketing Foundations Quiz.

Q.Who will I be sitting next to in the course?

Creative, dynamic, and serious minded Student, Managers in various fields, Marketers and Sales Executives and reps and that are looking forward to be porfessionals Digital Marketing Specialist Masters or Social Media Marketing Experts.

Q.What can I expect to accomplish by the end of this course?

You will create a project (see also our project section) as following:

  • Digital marketing is one of the most coveted skills for any marketing professional to help get a higher salary and more impactful role, thanks to the soaring budget contribution of digital marketing
  • Entrepreneurs find digital marketing the most sought-after medium to reach customers and prospects.
  • Career prospects and job security are the key drivers for students. Digital marketing positions offer high salaries and job satisfaction, and relevant skills to help students kick start their career.
  • Digital marketing certification courses help professionals to expand their skillsets and master digital marketing to confidently manage complex digital marketing problems.

 


More Quesions?


call us at:
+234 (0) 809 199 9991


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