About this Course
This course will help you master the digital channels such as search engine optimization (SEO), content marketing, Pay Per Click (PPC), programmatic and digital analytics.
PPC or pay per click is a digital advertising model where an advertiser pays an amount (fixed or determined by auction) each time a user clicks on one of their ads and visits their website. The idea of a pay per click campaign is to "buy visits" for a specific site. The aim is to generate a specific type of user action, such as registering or buying a product.
Although PPC is a very common option, it is not the only payment model for online campaigns. Therefore, it’s important to distinguish it from others which can include:
- PPM (payment per thousand). Here, the advertiser pays a fixed amount for every thousand impressions, meaning every time the advertisement is shown a thousand times to the users. Keep in mind that with this model you do not know how much you will pay for each visit, due to difficulties in predicting how many clicks each additional thousand impressions will generate.
- PPA (payment for acquisition). In this case, the advertiser pays each time a user performs a certain action, like downloading an app. Therefore, the link between cost and objectives is even more evident than in the case of PPC.
COURSE COST
NGN 150,000
TIMELINE
8 Days
SKILL LEVEL
Beginner
INCLUDE IN THE COURSE
Rich Learning
Content
Taught by
Industry Pros
Student Support
Community
Interactive Quizzes
Self-Paced Learning
Join the Path to Greatness
This course is one of your fundamental step towards a new career building of confidence in Digital Marketing Specialist Master at Greaterheight Academy Program.
OUR COURSE
Pay Per Click (PPC) Fundamentals
Enhance your skill set and boost your hirability through innovative, independent learning.
GREATERHEIGHT ACADEMY PROGRAM
Become A Digital Marketing Specialist Master
Accelerate your career with the viable confidential credentials that fast-tracks you into a job and or business success.
LEARN MORE
| Date | Venue | Course Fee Before 28 June 2022 |
Course Fee Before 2 September 2022 |
|---|---|---|---|
|
6 – 16 May 2022
|
17B Debo Aina Crescent, Omole Phase I, Ojodu
|
NGN 150,000
|
NGN 310,000
|
| Date | Venue | Course Fee Before 28 June 2022 |
Course Fee Before 2 September 2022 |
|---|---|---|---|
|
6 – 16 May 2022
|
17B Debo Aina Crescent, Omole Phase I, Ojodu
|
NGN 150,000
|
NGN 310,000
|
| Date | Venue | Course Fee Before 28 June 2022 |
Course Fee Before 2 September 2022 |
|---|---|---|---|
|
6 – 16 May 2022
|
17B Debo Aina Crescent, Omole Phase I, Ojodu
|
NGN 150,000
|
NGN 310,000
|
| Date | Venue | Course Fee Before 28 June 2022 |
Course Fee Before 2 September 2022 |
|---|---|---|---|
|
6 – 16 May 2022
|
17B Debo Aina Crescent, Omole Phase I, Ojodu
|
NGN 150,000
|
NGN 310,000
|
Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions and successfully complete the course assessment will receive Certificate of Completion.
*Book and pay full fee for two colleagues and the third attends for FREE
- Not applicable in conjunction with corporate discounts
- Payment to be settled before start of the course to avail the offer
- This offer is not applicable on Early Bird Prices
For more information, email GreaterHeight Academy on info@greaterheight.academy
Who Should Attend This Course
This training course is best suited for professionals who want to specialize in Pay Per Click (PPC), including digital marketers, optimization and analytics professionals, professionals seeking to increase profits for their online business, and digital marketers who use a data-driven approach to generate revenue..
Prerequisites and Requirements
There are no particular prerequisites for this certification. However, participants should have a working knowledge of the internet and Microsoft Office. Although not required, many participants also benefit from our Advanced Pay Per Click course.
See the Technology Requirements for using GreaterHeightAcademy.
Why Take This Course?
At the end of this course students will understand the:
- Learn how to increase your Google Adwords performance by at least 100%
- Increase your Click Through Rate and DECREASE your Cost per Click by more than you paid for this course
- Stop wasting money guessing at ad copy, bid strategies and key words and work your PPC budget right.
- Manage fundamental aspects of Digital Marketing - Pay Per Click - Search Engine Marketing
- Formulate, plan and execute effective Pay Per Click Campaigns
- Be up-to-date with latest best practices for PPC
- Apply PPC best practices in websites and campaigns
WHAT DO I GET?
Instructor
Materials
Learn by doing exercises
and assignments
Taught by industry
professionals
Documentation
Launcheon
Certificate of
completion
WHAT YOU WILL LEARN
Lesson 1
Introduction to Pay Per Click
- Introduction to Pay Per Click
- PPC for Various Business Types
- Defining the Channels for PPC
- Defining Paid Search Advertising
- Search Volume
- PPC Extends Beyond Search Engines
Lesson 2
Psychology of Search
- Introduction to Pay Per Click
- The Search Process
- The Landing Page
- Search Marketing is Not Interruptive
- Refine Your Audience
- Write Ads Relevant to the Searcher
Lesson 3
Search Ads and Keyword Targeting
- Introduction to Search Ads and Keyword Targeting
- Hierarchy of a PPC account
- Structuring of Ad Groups
- Ad Fundamentals: Purpose of an Ad
- Ad Group: Example
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GET THE INFO FROM AN EXPERT
Dive deep into the curriculum, the course structure, and what you can achieve from a course mentor.
See if this program is a fit for you. Meet the GreaterHeight team, get an overview of the program curriculum, and chat with other students thinking about this program.
Pay Per Click (PPC) information Session
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FAQs
We love questions, almost as much aswelove providing answers.Here are a few samplings of what we're typically asked, along with our responses.
Greaterheight Academy strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.
Introduction to Pay Per Click, Psychology of Search, Search Ads and Keyword Targeting, Increasing Reach with Display Network, Reaching Target Audiences, The Buying Funnel, Setting and Measuring Marketing Goals, How PPC Fits into the Digital Strategy, Reporting and Tracking, and PPC Foundations Quiz
Creative, dynamic, and serious minded Student, Managers in various fields, Marketers and Sales Executives and reps and that are looking forward to be porfessionals Digital Marketing Specialist Masters or Social Media Marketing Experts.
You will create a project (see also our project section) as following:
- Digital marketing is one of the most coveted skills for any marketing professional to help get a higher salary and more impactful role, thanks to the soaring budget contribution of digital marketing
- Entrepreneurs find digital marketing the most sought-after medium to reach customers and prospects.
- Career prospects and job security are the key drivers for students. Digital marketing positions offer high salaries and job satisfaction, and relevant skills to help students kick start their career.
- Digital marketing certification courses help professionals to expand their skillsets and master digital marketing to confidently manage complex digital marketing problems.