MOBILE MARKETING

 

Digital Marketing Certification Course transforms you into a digital market expert in domains like Pay Per Click (PPC), Search Engine Optimization, social medial, conversion optimization, digital analytics, content, Mobile Marketing, and email marketing.

 

 

 

About this Course

This course will help you master the digital channels such as search engine optimization (SEO), content marketing, Pay Per Click (PPC), Mobile Marketing, programmatic and digital analytics.

You will learn to Create content that is mobile-friendly, Make use of mobile apps and platforms, and Bear your audience always in mind to create effective mobile advertising.

Mobile marketing is any advertising activity that promotes products and services via mobile devices, such as tablets and smartphones. It makes use of features of modern mobile technology, including location services, to tailor marketing campaigns based on an individual's location.

Mobile marketing is a way in which technology can be used to create personalized promotion of goods or services to a user who is constantly connected to a network.

 

COURSE COST

NGN 150,000

TIMELINE

8 Days


 


SKILL LEVEL

Beginner

 


 


INCLUDE IN THE COURSE

Rich Learning
Content

Taught by
Industry Pros

Student Support
Community

 

Interactive Quizzes

Self-Paced Learning

 

 

 

Join the Path to Greatness

This course is one of your fundamental step towards a new career building of confidence in Digital Marketing Specialist Master at Greaterheight Academy Program.

 

 

 

OUR COURSE

Mobile Marketing Fundamentals

Enhance your skill set and boost your hirability through innovative, independent learning.

GREATERHEIGHT ACADEMY PROGRAM

Become A Digital Marketing Specialist Master

Accelerate your career with the viable confidential credentials that fast-tracks you into a job and or business success.

LEARN MORE      

 

 

 

 

Date Venue Course Fee Before
28 June 2022
Course Fee Before
2 September 2022
6 – 16 May 2022

17B Debo Aina Crescent, Omole Phase I, Ojodu

NGN 150,000

NGN 310,000

Date Venue Course Fee Before
28 June 2022
Course Fee Before
2 September 2022
6 – 16 May 2022

17B Debo Aina Crescent, Omole Phase I, Ojodu

NGN 150,000

NGN 310,000

Date Venue Course Fee Before
28 June 2022
Course Fee Before
2 September 2022
6 – 16 May 2022

17B Debo Aina Crescent, Omole Phase I, Ojodu

NGN 150,000

NGN 310,000

Date Venue Course Fee Before
28 June 2022
Course Fee Before
2 September 2022
6 – 16 May 2022

17B Debo Aina Crescent, Omole Phase I, Ojodu

NGN 150,000

NGN 310,000


Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions and successfully complete the course assessment will receive Certificate of Completion.

 

 

 

*Book and pay full fee for two colleagues and the third attends for FREE

  • Not applicable in conjunction with corporate discounts
  • Payment to be settled before start of the course to avail the offer
  • This offer is not applicable on Early Bird Prices
For more information, email GreaterHeight Academy on info@greaterheight.academy

 

 

 

 

 

Who Should Attend This Course

This training course is best suited for professionals who want to specialize in Mobile Marketing, including digital marketers, optimization and analytics professionals, professionals seeking to increase profits for their online business, and digital marketers who use a data-driven approach to generate revenue..

 

Prerequisites and Requirements

There are no particular prerequisites for this certification. However, participants should have a working knowledge of the internet and Microsoft Office. Although not required, many participants also benefit from our Advanced Mobile Marketing course.

 

See the Technology Requirements for using GreaterHeightAcademy.

 

 

 


 

 

Why Take This Course?


At the end of this course students will understand the:


  • You will learn to Create content that is mobile-friendly.
  • You will learn to Make use of mobile apps and platforms.
  • You will learn to Bear your audience always in mind to create effective mobile advertising.
  • Mobile marketing is an advertising activity that uses mobile devices, such as text promos and apps via push notifications.
  • Mobile marketing audiences are grouped by behaviors and not by demographics.
  • Mobile marketing is a subset of mobile advertising.
  • Marketing faces privacy issues related to data collection.
  • Mobile marketing is much more affordable than traditional marketing on television and radio.

 

WHAT DO I GET?


Instructor
Materials

Learn by doing exercises
and assignments

Taught by industry
professionals

Documentation

Launcheon

Certificate of
completion

 

 

WHAT YOU WILL LEARN

 

Lesson 1

Introduction to Mobile Marketing

  • Introduction to Mobile Marketing
  • Definition of Mobile Marketing
  • Importance of Mobile Marketing
  • Mobile as a Promotional and an Engagement Tool
  • Mobile Marketing vs Mobile Advertising
  • Mobile and Other Channels
  • Key takeways & Knowledge Check

Lesson 2

Mobile Products and Services

  • Introduction to Mobile Products and Services
  • Mobile Marketing Tools
  • Location Marketing Services
  • Mobile Web Applications and ecommerce
  • Key Takeaways & Knowledge Check


Lesson 3

Promotions and Incentives

  • Introduction to Promotions and Incentives
  • Incentives for Mobile Channels
  • Methods of Offering Mobile Incentives
  • Mobile Incentives and Promotions
  • Changeover to Mobile Coupons
  • Key Takeaways & Knowledge Check


View All Lessons

Lesson 4

Integration with Marketing Mix

  • Integration with Marketing Mix Intro
  • Multi-channel Marketing Plan
  • Mobile Marketing Strategy Plan
  • Elements of Mobile Marketing Mix
  • Segmentation and Targeting
  • Key Takeaways & Knowledge Check


Lesson 5

Mobile Advertising

  • Mobile Advertising Intro
  • Mobile Advertising
  • Mobile Marketing and Mobile Advertising
  • Mobile Advertising Channels
  • Types of Mobile Ads
  • Strategies for Successful Mobile Advertising
  • Key Takeaways & Knowledge Check

Lesson 6

Mobile Analysis

  • Introduction to Mobile Analysis
  • Types of Analysis
  • Mobile Marketing vs Ads-based Analysis
  • Google as a Main Player
  • Mobile Audience and Their Behavior
  • Methods of Tracking Usage
  • Key Takeaways & Knowledge Check


 

Lesson 7

Rules and Regulations

  • Introduction to Rules and Regulations
  • Rules and regulations and code of conduct
  • Mobile Marketing Guidelines
  • Spam laws
  • Regulations in Major Markets
  • Key Takeaways & Knowledge Check

 

 

 

 

 

 

Course Lead


Learn from skilled developer with professional experience in the field.

SEGUN SAMUEL

INSTRUCTOR

Chief Executive at GreaterHeight, with expertise in architecting & development of high-performance enterprise software, IT & business process solutions.


Connect Socially with Segun Samuel:

 

 

 

 

 

 

 

 

 

 

GET THE INFO FROM AN EXPERT


Dive deep into the curriculum, the course structure, and what you can achieve from a course mentor.


See if this program is a fit for you. Meet the GreaterHeight team, get an overview of the program curriculum, and chat with other students thinking about this program.

 

 

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FAQs

We love questions, almost as much aswelove providing answers.Here are a few samplings of what we're typically asked, along with our responses.

 

Q.Is the up to date and Why are the skills relevant today?

Greaterheight Academy strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.

Q.What practical skill set can I expect to have upon completion of this course?

Introduction to Mobile Marketing, Mobile Products and Services, Promotions and Incentives, Integration with Marketing Mix, Mobile Advertising, Mobile Analysis, Rules and Regulations, and Mobile Marketing Foundations Quiz.

Q.Who will I be sitting next to in the course?

Creative, dynamic, and serious minded Student, Managers in various fields, Marketers and Sales Executives and reps and that are looking forward to be porfessionals Digital Marketing Specialist Masters or Social Media Marketing Experts.

Q.What can I expect to accomplish by the end of this course?

You will create a project (see also our project section) as following:

  • Digital marketing is one of the most coveted skills for any marketing professional to help get a higher salary and more impactful role, thanks to the soaring budget contribution of digital marketing
  • Entrepreneurs find digital marketing the most sought-after medium to reach customers and prospects.
  • Career prospects and job security are the key drivers for students. Digital marketing positions offer high salaries and job satisfaction, and relevant skills to help students kick start their career.
  • Digital marketing certification courses help professionals to expand their skillsets and master digital marketing to confidently manage complex digital marketing problems.

 


More Quesions?


call us at:
+234 (0) 809 199 9991


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