ADVANCED WEB ANALYTICS


Become an expert at collecting and working with multi-channel data sources, performing quantitative and qualitative analysis and more. Enroll now to become a data wizard and give your company a competitive edge!


 

 

About this Course

This Advanced Web Analytics certification training course helps you master the critical elements of social media, web, mobile, and content analytics. Learn how to optimize your organization’s ability to make highly informed business decisions based on data analytics.

Become an expert at collecting and working with multi-channel data sources, performing quantitative and qualitative analysis and more. Enroll now to become a data wizard and give your company a competitive edge!

 

COURSE COST

NGN 150,000

TIMELINE

8 Days


 


SKILL LEVEL

Advanced

 


 


INCLUDE IN THE COURSE

Rich Learning
Content

Taught by
Industry Pros

Student Support
Community

 

Interactive Quizzes

Self-Paced Learning

 

 

 

Join the Path to Greatness

This course is one of your fundamental step towards a new career building of confidence in Digital Marketing Specialist Master at Greaterheight Academy Program.

 

 

 

OUR COURSE

Advanced Web Analytics

Enhance your skill set and boost your hirability through innovative, independent learning.

GREATERHEIGHT ACADEMY PROGRAM

Become A Digital Marketing Specialist Master

Accelerate your career with the viable confidential credentials that fast-tracks you into a job and or business success.

LEARN MORE      

 

 

 

 

Date Venue Course Fee Before
28 June 2022
Course Fee Before
2 September 2022
6 – 16 May 2022

17B Debo Aina Crescent,Omole Phase I, Ojodu

NGN 150,000

NGN 310,000

Date Venue Course Fee Before
28 June 2022
Course Fee Before
2 September 2022
6 – 16 May 2022

17B Debo Aina Crescent,Omole Phase I, Ojodu

NGN 150,000

NGN 310,000

Date Venue Course Fee Before
28 June 2022
Course Fee Before
2 September 2022
6 – 16 May 2022

17B Debo Aina Crescent,Omole Phase I, Ojodu

NGN 150,000

NGN 310,000

Date Venue Course Fee Before
28 June 2022
Course Fee Before
2 September 2022
6 – 16 May 2022

17B Debo Aina Crescent,Omole Phase I, Ojodu

NGN 150,000

NGN 310,000


Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions and successfully complete the course assessment will receive Certificate of Completion.

 

 

 

*Book and pay full fee for two colleagues and the third attends for FREE

  • Not applicable in conjunction with corporate discounts
  • Payment to be settled before start of the course to avail the offer
  • This offer is not applicable on Early Bird Prices
For more information, email GreaterHeight Academy on info@greaterheight.academy

 

 

 

 

 

Who Should Attend This Course

This training course is best suited for professionals who want to specialize in Content Marketing, including digital marketers, optimization and analytics professionals, professionals seeking to increase profits for their online business, and digital marketers who use a data-driven approach to generate revenue..

 

Prerequisites and Requirements

There are no particular prerequisites for this certification. However, participants should have a working knowledge of the internet and Microsoft Office. Although not required, many participants also benefit from our Advanced Email Marketing course.

 

See the Technology Requirements for using GreaterHeightAcademy.

 

 

 


 

 

Why Take This Course?


At the end of this course students will understand:


  • The Introduction to Digital Analytics
  • Building Blocks, and Fundamentals of Digital Analytics
  • Business Perspective, and Methodology -Lean Six Sigma.
  • Data Analysis Fundamentals
  • Analysis Perspective: Providing Insights
  • Enabling Capabilities, and Managing Analytics
  • Audience, and Acquisition
  • Behavior, and Conversions Onboarding
  • Retention and Expansion, and Advocacy

 

WHAT DO I GET?


Instructor
Materials

Learn by doing exercises
and assignments

Taught by industry
professionals

Documentation

Launcheon

Certificate of
completion

 

 

WHAT YOU WILL LEARN

 

Lesson 1

Introduction & Building Blocks

  • Building Blocks
  • Advanced Building Blocks
  • Building Blocks -Google Analytics
  • Key takeways & Knowledge Check

Lesson 2

Fundamentals of Digital Analytics

  • Introduction to Digital Analytics
  • Digital Analytics Maturity Model
  • Using the Digital Analytics Maturity Model
  • The Three Heads of Online Analytics
  • Key Takeaways & Knowledge Check

Lesson 3

Business Perspective

  • The Customer Journey and its Various Approaches
  • Designing for Persuasion
  • Defining Business Goals
  • Key Performance Indicators
  • Quick Recap & Knowledge Check

View All Lessons

Lesson 4

Methodology -Lean Six Sigma

  • Introduction to the Analysis Perspective
  • Lean Six Sigma Principles -Define and Measure
  • Lean Six Sigma Principles -Analyze, Improve, and Control
  • Quick Recap & Knowledge Check

Lesson 5

Data Analysis Fundamentals

  • Data Analysis Fundamentals
  • Subscriber Disclosures
  • Quick Recap & Knowledge Check

Lesson 6

Analysis Perspective: Providing Insights

  • Analysis Perspective Providing Insights
  • Expressing Exactitude or a Sense of Scale
  • Quick Recap & Knowledge Check

Lesson 7

Enabling Capabilities

  • Tag Management System
  • Vendor Selection
  • Qualitative Data
  • Competitive Intelligence and Other Tools
  • Quick Recap & Knowledge Check

Lesson 8

Managing Analytics

  • Introduction to Managing Analytics
  • RACI Matrix
  • Agile Management
  • Quick Recap & Knowledge Check

Lesson 9

Audience

  • Audience
  • Quick Recap & Knowledge Check

Lesson 10

Acquisition

  • Introduction to Acquisition
  • Campaign Tracking
  • Google Analytics Standard Channels
  • Marketing Automation and Growth Hacking
  • Quick Recap & Knowledge Check

Lesson 11

Behavior

  • Introduction to Behavior
  • Customer Engagement
  • Quick Recap & Knowledge Check

Lesson 12

Conversions Onboarding

  • Conversions Funnel
  • Experimentation and Testing
  • Conversion Scenarios
  • Attributions
  • Quick Recap & Knowledge Check

Lesson 13

Retention and Expansion

  • Introduction to Retention and Expansion
  • Expansion Scenarios
  • Quick Recap & Knowledge Check

Lesson 14

Advocacy

  • Introduction to Advocacy
  • Facebook and LinkedIn Insight
  • Quick Recap & Knowledge Check

Lesson 15

Privacy and Ethics

  • Privacy and Ethics
  • Quick Recap & Knowledge Check
  • Wrapping Up

 

 

 

 

 

Course Lead


Learn from skilled developer with professional experience in the field.

SEGUN SAMUEL

INSTRUCTOR

Chief Executive at GreaterHeight, with expertise in architecting & development of high-performance enterprise software, IT & business process solutions.


Connect Socially with Segun Samuel:

 

 

 

 

 

 

 

 

 

 

GET THE INFO FROM AN EXPERT


Dive deep into the curriculum, the course structure, and what you can achieve from a course mentor.


See if this program is a fit for you. Meet the GreaterHeight team, get an overview of the program curriculum, and chat with other students thinking about this program.

 

 

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FAQs

We love questions, almost as much aswelove providing answers.Here are a few samplings of what we're typically asked, along with our responses.

 

Q.Is the up to date and Why are the skills relevant today?

Greaterheight Academy strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.

Q.What practical skill set can I expect to have upon completion of this course?

Introduction to Digital Analytics, Building Blocks, Fundamentals of Digital Analytics, Business Perspective, Methodology -Lean Six Sigma, Data Analysis Fundamentals, Analysis Perspective: Providing Insights, Enabling Capabilities, Managing Analytics, Audience, Acquisition, Behavior, Conversions Onboarding, Retention and Expansion, Advocacy, Privacy and Ethics, and Wrapping Up.

Q.Who will I be sitting next to in the course?

Creative, dynamic, and serious minded Student, Managers in various fields, Marketers and Sales Executives and reps and that are looking forward to be porfessionals Digital Marketing Specialist Masters or Social Media Marketing Experts.

Q.What can I expect to accomplish by the end of this course?

You will create a project (see also our project section) as following:

  • Digital marketing is one of the most coveted skills for any marketing professional to help get a higher salary and more impactful role, thanks to the soaring budget contribution of digital marketing
  • Entrepreneurs find digital marketing the most sought-after medium to reach customers and prospects.
  • Career prospects and job security are the key drivers for students. Digital marketing positions offer high salaries and job satisfaction, and relevant skills to help students kick start their career.
  • Digital marketing certification courses help professionals to expand their skillsets and master digital marketing to confidently manage complex digital marketing problems.

 


More Quesions?


call us at:
+234 (0) 809 199 9991


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