ADVANCED CONTENT MARKETING


Become an expert in content marketing. Master various aspects of planning and executing content marketing strategies to create impressive content with greater efficiency and impact with this Advanced Content Marketing Certification course.


 

 

About this Course

This Advanced Content Marketing Course trains participants to produce compelling marketing content, concentrating on the vital strategies, tactics, and best practices that a writer needs to create and enhance an effective content marketing strategy.

This content marketing training course will be of particular interest to professionals working in fields including digital marketing, online content planning, business development, social media, search marketing, public relations, organizational communication, and brand ambassadorship.

 

COURSE COST

NGN 150,000

TIMELINE

8 Days


 


SKILL LEVEL

Advanced

 


 


INCLUDE IN THE COURSE

Rich Learning
Content

Taught by
Industry Pros

Student Support
Community

 

Interactive Quizzes

Self-Paced Learning

 

 

 

Join the Path to Greatness

This course is one of your fundamental step towards a new career building of confidence in Digital Marketing Specialist Master at Greaterheight Academy Program.

 

 

 

OUR COURSE

Advanced Content Marketing

Enhance your skill set and boost your hirability through innovative, independent learning.

GREATERHEIGHT ACADEMY PROGRAM

Become A Digital Marketing Specialist Master

Accelerate your career with the viable confidential credentials that fast-tracks you into a job and or business success.

LEARN MORE      

 

 

 

 

Date Venue Course Fee Before
28 June 2022
Course Fee Before
2 September 2022
6 – 16 May 2022

 

17B Debo Aina Crescent, Off Adeymo Akapo Street, Omole Phase I, Ojodu

 

NGN 150,000

 

NGN 310,000

 

Date Venue Course Fee Before
28 June 2022
Course Fee Before
2 September 2022
6 – 16 May 2022

 

17B Debo Aina Crescent, Off Adeymo Akapo Street, Omole Phase I, Ojodu

 

NGN 150,000

 

NGN 310,000

 

Date Venue Course Fee Before
28 June 2022
Course Fee Before
2 September 2022
6 – 16 May 2022

 

17B Debo Aina Crescent, Off Adeymo Akapo Street, Omole Phase I, Ojodu

 

NGN 150,000

 

NGN 310,000

 

Date Venue Course Fee Before
28 June 2022
Course Fee Before
2 September 2022
6 – 16 May 2022

 

17B Debo Aina Crescent, Off Adeymo Akapo Street, Omole Phase I, Ojodu

 

NGN 150,000

 

NGN 310,000

 


Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions and successfully complete the course assessment will receive Certificate of Completion.

 

 

 

*Book and pay full fee for two colleagues and the third attends for FREE

  • Not applicable in conjunction with corporate discounts
  • Payment to be settled before start of the course to avail the offer
  • This offer is not applicable on Early Bird Prices
For more information, email GreaterHeight Academy on info@greaterheight.academy

 

 

 

 

 

Who Should Attend This Course

This content marketing training course will be of particular interest to professionals working in fields including digital marketing, online content planning, business development, social media, search marketing, public relations, organizational communication, and brand ambassadorship.

 

Prerequisites and Requirements

Individuals are expected to have a fair understanding of popular search engines as well as working knowledge of the Microsoft Office suite including Word, Excel, and PowerPoint.

 

See the Technology Requirements for using GreaterHeightAcademy.

 

 

 


 

 

Why Take This Course?


At the end of this course students will understand:


  • Create marketing content
  • Identify prospects
  • Develop a content marketing strategy
  • Create messaging
  • Appropriate content guidelines
  • Find industry influencers
  • Identify promotional opportunities
  • Employ best practices
  • Develop appropriate content

 

WHAT DO I GET?


Instructor
Materials

Learn by doing exercises
and assignments

Taught by industry
professionals

Documentation

Launcheon

Certificate of
completion

 

 

WHAT YOU WILL LEARN

 

Lesson 1

Introduction to Content Marketing

  • Introduction to Content Marketing
  • What's In It For Me
  • What Is Content Marketing
  • How to Become a Best-in-Class Content Marketer

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Lesson 2

Developing a Vision of Content Marketing Success

  • Developing a Vision of Content Marketing Success Intro
  • What's In It For Me
  • Vision for Successful Content Marketing

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Lesson 3

Developing a Business Case for Content Marketing

  • Developing a Business Case for Content Marketing Intro
  • What's In It For Me
  • Content Marketing Budget

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View All Lessons

Lesson 4

Creating a Successful Content Marketing Strategy

  • Creating a Successful Content Marketing Strategy
  • What's In It For Me
  • Creating a Successful Content Marketing Strategy

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Lesson 5

Creating a Remarkable Editorial Mission Statement

  • Introduction
  • What's In It For Me
  • Editorial Mission Statements
  • Create Remarkable Content
  • Top Global Ad Campaigns
  • Remarkable Editorial Mission Statement
  • Key Takeaways & Knowledge Check

Lesson 6

Targeting Customer Intent Instead of Demographics

  • Targeting Customer Intent Instead of Demographics
  • What's In It For Me
  • Target Intent over Demographic
  • Target Customers on Mobile Devices

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Lesson 7

Targeting Key Influencers

  • Intro to Targeting Key Influencers
  • What's In It For Me
  • Importance Of Influencer Marketing
  • Process Of Augmenting With Influencers
  • Case Study—Orange France
  • Quick Recap & Knowledge Check

Lesson 8

Producing Help, Hub, and Hero Content Consistently

  • Producing Help, Hub, and Hero Content Consistently
  • What's In It For Me
  • Help Content
  • Hub Content
  • Hero Content
  • Key Takeaways & Knowledge Check

Lesson 9

Producing Engaging Content More Frequently

  • Producing Engaging Content More Frequently
  • What's In It For Me
  • Producing Engaging Content
  • Engagement Through Video and Text
  • Text Vs Video
  • What to Seek
  • Checklist - When to Use Video or Text
  • Key Takeaways & Knowledge Check

Lesson 10

Using Effective B2C and B2B Content Marketing Tactics

  • Using Effective B2C and B2B Content Marketing Tactics
  • What's In It For Me
  • B2C and B2B Content Marketing Tactics—Usage

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Lesson 11

Building Successful B2C and B2B Social Media Platforms

  • Building Successful B2C and B2B Social Media Platforms
  • What's In It For Me
  • Social Media Platforms
  • Facebook

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Lesson 12

Helping Customers find the Information They Seek

  • Helping Customers find the Information They Seek Intro
  • What's In It For Me
  • Optimizing Your Content For Your Web Site

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Lesson 13

Helping Key Influencers Impact the Buyer’s Decision-Making Process

  • Introduction
  • What's In It For Me
  • Influencing the Influencers
  • Schmooze Optimization

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Lesson 14

Measuring Content Effectiveness

  • Measuring Content Effectiveness Intro
  • What's In It For Me
  • Sales and Sales Lead Quality
  • Touchpoints in the Customer Journey

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Lesson 15

Measuring Return on Marketing Investment

  • Measuring Return on Marketing Investment Intro
  • What's In It For Me
  • Return on Marketing Investment0t

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Lesson 16

Improving by Experimenting With New Initiatives

  • Introduction to Improving by Experimenting With New Initiatives
  • What's In It For Me
  • Creating Engaging Content
  • What is Effective and What is Not
  • Key Takeaways & Knowledge Check

Lesson 17

Improving Effectiveness by Becoming More Sophisticated or Mature

  • Improving Effectiveness by Becoming More Sophisticated or Mature Intro
  • What's In It For Me
  • Content Marketing Maturity

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Lesson 18

Content Marketing in the Foreseeable Future

  • Content Marketing in the Foreseeable Future Intro
  • What's In It For Me
  • Content Marketing Forecast
  • Impact on Content Marketing Strategy

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Course Lead


Learn from skilled developer with professional experience in the field.

SEGUN SAMUEL

INSTRUCTOR

Chief Executive at GreaterHeight, with expertise in architecting & development of high-performance enterprise software, IT & business process solutions.


Connect Socially with Segun Samuel:

 

 

 

 

 

 

 

 

 

 

GET THE INFO FROM AN EXPERT


Dive deep into the curriculum, the course structure, and what you can achieve from a course mentor.


See if this program is a fit for you. Meet the GreaterHeight team, get an overview of the program curriculum, and chat with other students thinking about this program.

 

 

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FAQs

We love questions, almost as much aswelove providing answers.Here are a few samplings of what we're typically asked, along with our responses.

 

Q.Is the up to date and Why are the skills relevant today?

Greaterheight Academy strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.

Q.What practical skill set can I expect to have upon completion of this course?
  • Create marketing content
  • Identify prospects
  • Develop a content marketing strategy
  • Create messaging
  • Appropriate content guidelines
  • Find industry influencers
  • Identify promotional opportunities
  • Employ best practices
  • Develop appropriate content
Q.Who will I be sitting next to in the course?

Creative, dynamic, and serious minded Student, Managers in various fields, Marketers and Sales Executives and reps and that are looking forward to be porfessionals Digital Marketing Specialist Masters or Social Media Marketing Experts.

Q.What can I expect to accomplish by the end of this course?

You will create a project (see also our project section) as following:

  • Digital marketing is one of the most coveted skills for any marketing professional to help get a higher salary and more impactful role, thanks to the soaring budget contribution of digital marketing
  • Entrepreneurs find digital marketing the most sought-after medium to reach customers and prospects.
  • Career prospects and job security are the key drivers for students. Digital marketing positions offer high salaries and job satisfaction, and relevant skills to help students kick start their career.
  • Digital marketing certification courses help professionals to expand their skillsets and master digital marketing to confidently manage complex digital marketing problems.

 


More Quesions?


call us at:
+234 (0) 809 199 9991


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