ADVANCED EMAIL MARKETING


Become an expert in this Advanced Email Marketing Certification Training course to help you master advanced email marketing techniques and strategies. Learn how to draft an email and develop expertise in creating effective advertisements and brand awareness, and building customer trust and loyalty.


 

 

About this Course

This Advanced Email Marketing Course covers advanced marketing strategies and guides in creating effective advertisements to promote a product or service, request business, solicit sales/donations, and build loyalty, trust, and brand awareness.

This Advanced Email Marketing Certification Training course helps you master advanced email marketing techniques and strategies. Learn how to draft an email and develop expertise in creating effective advertisements and brand awareness, and building customer trust and loyalty.

An email marketing certification helps you understand the nuances of email marketing and deliverability. It also helps you learn tools and strategies that helps you reach marketing goals. Also, a certified email marketing professional tends to earn more than his/her counterparts.

 

COURSE COST

NGN 150,000

TIMELINE

8 Days


 


SKILL LEVEL

Advanced

 


 


INCLUDE IN THE COURSE

Rich Learning
Content

Taught by
Industry Pros

Student Support
Community

 

Interactive Quizzes

Self-Paced Learning

 

 

 

Join the Path to Greatness

This course is one of your fundamental step towards a new career building of confidence in Digital Marketing Specialist Master at Greaterheight Academy Program.

 

 

 

OUR COURSE

Advanced Email Marketing

Enhance your skill set and boost your hirability through innovative, independent learning.

GREATERHEIGHT ACADEMY PROGRAM

Become A Digital Marketing Specialist Master

Accelerate your career with the viable confidential credentials that fast-tracks you into a job and or business success.

LEARN MORE      

 

 

 

 

Date Venue Course Fee Before
28 June 2022
Course Fee Before
2 September 2022
6 – 16 May 2022

17B Debo Aina Crescent, Omole Phase I, Ojodu

NGN 150,000

NGN 310,000

Date Venue Course Fee Before
28 June 2022
Course Fee Before
2 September 2022
6 – 16 May 2022

17B Debo Aina Crescent, Omole Phase I, Ojodu

NGN 150,000

NGN 310,000

Date Venue Course Fee Before
28 June 2022
Course Fee Before
2 September 2022
6 – 16 May 2022

17B Debo Aina Crescent, Omole Phase I, Ojodu

NGN 150,000

NGN 310,000

Date Venue Course Fee Before
28 June 2022
Course Fee Before
2 September 2022
6 – 16 May 2022

17B Debo Aina Crescent, Omole Phase I, Ojodu

NGN 150,000

NGN 310,000


Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions and successfully complete the course assessment will receive Certificate of Completion.

 

 

 

*Book and pay full fee for two colleagues and the third attends for FREE

  • Not applicable in conjunction with corporate discounts
  • Payment to be settled before start of the course to avail the offer
  • This offer is not applicable on Early Bird Prices
For more information, email GreaterHeight Academy on info@greaterheight.academy

 

 

 

 

 

Who Should Attend This Course

This course is best suited for those who want to leverage email as a marketing tool, including business owners and entrepreneurs, internet marketers, affiliate marketers, bloggers, and marketing and business development professionals who want more traffic, sales, and conversions.

 

Prerequisites and Requirements

Although not required, it’s ideal if participants complete the Email Marketing Foundations course before opting for this course. Ultimately, participants will need a basic working knowledge of HTML, internet usage, and Microsoft Office for a successful learning experience.

 

See the Technology Requirements for using GreaterHeightAcademy.

 

 

 


 

 

Why Take This Course?


At the end of this course students will understand:


  • Driving traffic through emails
  • Fundamental concepts of email marketing
  • Building email lists
  • Email campaigns
  • Getting email subscribers
  • Marketing brands through email
  • Email rules and regulations
  • Sending mass emails

 

WHAT DO I GET?


Instructor
Materials

Learn by doing exercises
and assignments

Taught by industry
professionals

Documentation

Launcheon

Certificate of
completion

 

 

WHAT YOU WILL LEARN

 

Lesson 1

Course Introduction

  • Course Introduction
  • Dorie Clark | Use Email Lists to Connect with Your Customers

Lesson 2

Introduction to Advanced Email Marketing

  • Introduction to Advanced Email Marketing
  • Introduction to Email Marketing
  • Increasing Value of Email in Marketing
  • Identifying the Email Sender
  • Key Takeaways & Knowledge Check

Lesson 3

Write Better Subject Lines

  • Write Better Subject Lines
  • The Critical Importance of the Subject Line
  • Deciding Subject Line Length
  • Subject Line Wording Improves Performance
  • Words in the Subject Line-Actions, Promises and Outcomes
  • Industry Examples

View All Lessons

Lesson 4

Develop Emails that Drive Results

  • Develop Emails that Drive Results
  • Critical Email Design Factors
  • Utilize and Optimize Preheader, Headline, and Call-to-Action
  • Understand Color Contrast and White Space
  • Create Readable, Actionable Text
  • Utilize Mobile-Responsive Emails

Lesson 5

Optimize Your Email Content

  • Optimize Your Email Content
  • Create Great Content
  • Develop a Brand Voice and Strategy
  • Benefits of Using Images in Email
  • Integrate Video for Higher Engagement
  • Use Email with Other Digital Channels
  • Key Takeaways & Knowledge Check

Lesson 6

List Management Strategies

  • Subscriber List Management Strategies
  • Issues of Subscriber Consent to Send Emails
  • List is a Business Asset
  • Manage Churn Rate and Improve
  • Understand Personalization
  • Utilize Recognition and Rewards
  • Key Takeaways & Knowledge Check

Lesson 7

Automating Your Emails

  • Automating Your Emails
  • The Demonstrated Value of Automated Emails
  • Get Started with Welcome Emails
  • Understand Date-Based Triggers
  • Understanding Action and Event Triggers
  • Key Takeaways & Knowledge Check

Lesson 8

Create Optimal Landing Pages

  • Create Optimal Landing Pages
  • The Purpose of Landing Pages
  • Types of Landing Pages
  • Landing Page Design and Layout
  • Human Factors in Landing Page Design
  • Consistency in Message
  • Optimize Call-to-action and Lead Capture
  • Key Takeaways & Knowledge Check

Lesson 9

Create an Email Campaign Checklist

  • Create an Email Campaign Checklist
  • Email Preflight Strategy
  • Create a Preflight Review Checklist
  • Test Your Emails
  • Timing Strategies for Email Campaigns
  • Key Takeaways & Knowledge Check

 

Lesson 10

GDPR for Digital Marketers

  • GDPR for Digital Marketers Overview
  • Implications of GDPR
  • Email Marketing and GDPR
  • Audit and Review for GDPR
  • Key Takeaways & Knowledge Check

 

 

 

 

 

 

Course Lead


Learn from skilled developer with professional experience in the field.

SEGUN SAMUEL

INSTRUCTOR

Chief Executive at GreaterHeight, with expertise in architecting & development of high-performance enterprise software, IT & business process solutions.


Connect Socially with Segun Samuel:

 

 

 

 

 

 

 

 

 

 

GET THE INFO FROM AN EXPERT


Dive deep into the curriculum, the course structure, and what you can achieve from a course mentor.


See if this program is a fit for you. Meet the GreaterHeight team, get an overview of the program curriculum, and chat with other students thinking about this program.

 

 

GreaterHeight-visit-campus

 

Advanced Email Marketing information Session


 

 

 
 

 

 

Send me updates on courses, special events, and GreaterHeight Academy news.


 

By providing us with your email, you agree to the terms of our Privacy Policy and Terms of Services.

 

 

 

 

 

FAQs

We love questions, almost as much aswelove providing answers.Here are a few samplings of what we're typically asked, along with our responses.

 

Q.Is the up to date and Why are the skills relevant today?

Greaterheight Academy strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.

Q.What practical skill set can I expect to have upon completion of this course?
  • Driving traffic through emails
  • Fundamental concepts of email marketing
  • Building email lists
  • Email campaigns
  • Getting email subscribers
  • Marketing brands through email
  • Email rules and regulations
  • Sending mass emails
Q.Who will I be sitting next to in the course?

Creative, dynamic, and serious minded Student, Managers in various fields, Marketers and Sales Executives and reps and that are looking forward to be porfessionals Digital Marketing Specialist Masters or Social Media Marketing Experts.

Q.What can I expect to accomplish by the end of this course?

You will create a project (see also our project section) as following:

  • Digital marketing is one of the most coveted skills for any marketing professional to help get a higher salary and more impactful role, thanks to the soaring budget contribution of digital marketing
  • Entrepreneurs find digital marketing the most sought-after medium to reach customers and prospects.
  • Career prospects and job security are the key drivers for students. Digital marketing positions offer high salaries and job satisfaction, and relevant skills to help students kick start their career.
  • Digital marketing certification courses help professionals to expand their skillsets and master digital marketing to confidently manage complex digital marketing problems.

 


More Quesions?


call us at:
+234 (0) 809 199 9991


Contact Admissions