About this Course

The Advanced PPC Course is designed to transform you into an industry-ready paid marketing professional. Follow our clear, structured learning path recommended by industry experts and fast-track your career.

You will learn to master the nuances of pay per click, display advertising, conversion optimization, and web analytics, and you’ll acquire extensive project experience to prepare you for managing paid marketing initiatives.

COURSE COST

NGN 150,000

TIMELINE

8 Days

SKILL LEVEL

Advanced

INCLUDE IN THE COURSE

Rich Learning
Content

Taught by
Industry Pros

Student Support
Community

Interactive Quizzes

Self-Paced Learning

Join the Path to Greatness

This course is one of your fundamental step towards a new career building of confidence in Digital Marketing Specialist Master at Greaterheight Academy Program.

OUR COURSE

Advanced Pay Per Click (PPC)

Enhance your skill set and boost your hirability through innovative, independent learning.

GREATERHEIGHT ACADEMY PROGRAM

Become A Digital Marketing Specialist Master

Accelerate your career with the viable confidential credentials that fast-tracks you into a job and or business success.

LEARN MORE

Date	Venue	Course Fee Before 28 June 2022	Course Fee Before 2 September 2022
6 – 16 May 2022	17B Debo Aina Crescent, Omole Phase I, Ojodu	NGN 150,000	NGN 310,000

Date	Venue	Course Fee Before 28 June 2022	Course Fee Before 2 September 2022
6 – 16 May 2022	17B Debo Aina Crescent, Omole Phase I, Ojodu	NGN 150,000	NGN 310,000

Date	Venue	Course Fee Before 28 June 2022	Course Fee Before 2 September 2022
6 – 16 May 2022	17B Debo Aina Crescent, Omole Phase I, Ojodu	NGN 150,000	NGN 310,000

Date	Venue	Course Fee Before 28 June 2022	Course Fee Before 2 September 2022
6 – 16 May 2022	17B Debo Aina Crescent, Omole Phase I, Ojodu	NGN 150,000	NGN 310,000

Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions and successfully complete the course assessment will receive Certificate of Completion.

*Book and pay full fee for two colleagues and the third attends for FREE

Not applicable in conjunction with corporate discounts
Payment to be settled before start of the course to avail the offer
This offer is not applicable on Early Bird Prices

For more information, email GreaterHeight Academy on info@greaterheight.academy

Who Should Attend This Course

This training course is best suited for professionals who want to specialize in Content Marketing, including digital marketers, optimization and analytics professionals, professionals seeking to increase profits for their online business, and digital marketers who use a data-driven approach to generate revenue.

Prerequisites and Requirements

There are no particular prerequisites for this certification. However, participants should have a working knowledge of the internet and Microsoft Office. Although not required, many participants also benefit from our Advanced Search Engine Optimization course.

See the Technology Requirements for using GreaterHeightAcademy.

Why Take This Course?

At the end of this course students will understand:

Psychology of Search
Buying Funnel & Understanding Keyword Organization
Keyword Match Types, and Negative Keywords and Managing Search Terms
Keyword Research & Creating Compelling Ads
Advanced Ad Features & Ad Testing
Ad Extensions & Campaign Types Budget and Reach
How to Segment Data and Create Lists & Using the Audience Lists to Reach Customers
Introduction to the Display Network & Display Targeting Options
Display Ad Formats & Setting And Measuring Goals
Bidding and Attribution & Reporting and Testing
Ad group organization & Campaign Organization
Working with Multiple Accounts & Introduction to Quality Score
Working with Quality Score & Quality Score Diagnosis and Pivot Tables
Setting Up Your PPC Strategy & Creating Your Account
Managing Your Account & Shopping and Video Campaigns
Automation and Other Tools

WHAT DO I GET?

Instructor
Materials

Learn by doing exercises
and assignments

Taught by industry
professionals

Documentation

Launcheon

Certificate of
completion

WHAT YOU WILL LEARN

Lesson 1

Psychology of Search

Psychology of Search
The Search Process
How an Advertiser Fits into the Search Process
Key takeways & Knowledge Check

Lesson 2

Buying Funnel

Introduction to Buying Funnel
Understanding The Buying Funnel
Target Users throughout the Funnel
Channels to Leverage throughout the Buying Funnel
Key Takeaways & Knowledge Check

Lesson 3

Understanding Keyword Organization

Understanding Keyword Organization Intro
How Keywords Change During the Buying Funnel
Types of Keywords
Identify the Primary Searcher
Quick Recap & Knowledge Check

View All Lessons

Lesson 4

Keyword Match Types

Introduction to Keyword Match Types
Difference Between Semantic and Syntactic Match Types
Using Syntactic Match Types Phrase Match
Using Semantic Match Types
Key Takeaways & Knowledge Check

Lesson 5

Negative Keywords & Managing Search Terms

Negative Keywords and Managing Search Terms
Search Terms used to Trigger your Keywords
Negative Keyword Match Types Function
How to Use Negative Keywords Throughout your Account
N-Gram Analysis
Quick Recap & Knowledge Check

Lesson 6

Keyword Research

Keyword Research Intro
Examine the Website for Keywords and Keyword Ideas
Utilize the Analytics for Keyword Ideas
Utilize Google Keyword Planner Tool to Gain Keyword Ideas
Quick Recap & Knowledge Check

Lesson 7

Creating Compelling Ads

Introduction to Creating Compelling Ads
Understand Ad Components
Where to Send Traffic
Features and Benefits
Create a Call-to-Action
Craft Ads That Match the Buying Cycle
Quick Recap & Knowledge Check

Lesson 8

Advanced Ad Features

Introduction to Advanced Ad Features
Dynamically Customize Ads1
Prequalify a B2B Audience
Ensure Your Ads Are Complete
Key Takeaways & Knowledge Check

Lesson 9

Ad Testing

Introduction to Ad Testing
Types of Ad Testing
Single and Multi Ad Group Testing
Testing Metrics and Data
Key Takeaways & Knowledge Check

Lesson 10

Ad Extensions

Introduction to Ad Extensions
Meaning of Ad Extensions
Utilize Informational Extensions
List Additional Options to Interact with Your Business
Create Special Promotions and Prices for Ads
Use Additional Options
Key Takeaways & Knowledge Check

Lesson 11

Campaign Types Budget and Reach

Introduction to Campaign Types Budget and Reach
Choosing the Appropriate Campaign Type
Selecting the Right Networks for Your Ads
Setting and Controlling Your Budgets
Exploring Other Settings
Key Takeaways & Knowledge Check

Lesson 12

Location and Language Targeting

Location and Language Targeting Intro
Choosing the Locations for Your Ads
Using Advanced Location
Selecting the Appropriate
Key Takeaways & Knowledge Check

Lesson 13

Introduction to Audience Types

Introduction to Audience Types
The Remarketing Process
Customer Match with CRM Data
Expand Audiences with Similar Lists
Target Users with In-Market and Affinity Audiences
Demographic Targeting Options
Key Takeaways & Knowledge Check

Lesson 14

How to Segment Data and Create Lists

Introduction to How to Segment Data and Create Lists
Segment your data
Creating a Remarketing List
Creating Customer Match
Key Takeaways & Knowledge Check

Lesson 15

Using the Audience Lists to Reach Customers

Using the Audience Lists to Reach Customers
Comparing Targeting and Observation
Using Audience Bid Modifiers
Analyzing Customer Data Using Audience Insights
Key Takeaways & Knowledge Check

Lesson 16

Introduction to the Display Network

Introduction to the Display Network
Understanding the Targeting Options
Listing the Display Ad Formats
Choosing the Targeting Method Based on the Funnel
Key Takeaways & Knowledge Check

Lesson 17

Display Targeting Options

Introduction to Display Targeting Options
Contextual Targeting
Placement Targeting
Layered Targeting
Blocking Inappropriate Content
Key Takeaways & Knowledge Check

Lesson 18

Display Ad Formats

Introduction to Display Ad Formats
Create Effective Responsive Ads
Upload Image Ads
When to Use Image and Responsive Ads
Key Takeaways & Knowledge Check

Lesson 19

Setting And Measuring Goals

Introduction to Setting And Measuring Goals
Setting Goals
Measuring Goals
Attribution Methods
Key Takeaways & Knowledge Check

Lesson 20

Bidding and Attribution

Introduction to Bidding and Attribution
Choose a Bid Method
Automate Manual Bidding
Apply Bid Modifiers
Key Takeaways & Knowledge Check

Lesson 21

Reporting and Testing

Introduction to Reporting and Testing
Customize the Interface
Create Reports and Dashboards
Click Fraud
Drafts and Experiments
Key Takeaways & Knowledge Check

Lesson 22

Ad group organization

Introduction to Ad group organization
Create Tightly Themed Ad Groups
Bulk Ad Group Creation
Key Takeaways & Knowledge Check

Lesson 23

Campaign Organization

Introduction to Campaign Organization
When to Create Seperate Campaigns
Organize Campaigns Based on the Goals
Process of Account Organization
Key Takeaways & Knowledge Check

Lesson 24

Working with Multiple Accounts

Introduction to Working with Multiple Accounts
Working with Google Ads Manager
Managing Multiple Users Account Access
Making Bulk Changes with the Google Ads Editor
Key Takeaways & Knowledge Check

Lesson 25

Introduction to Quality Score

Introduction to Quality Score
How Ad Rank Functions
The Quality Score Factors
Difference between Visible vs Auction Quality Scores
Key Takeaways & Knowledge Check

Lesson 26

Working with Quality Score

Working with Quality Score
Assess Quality Score Data
Improving Your Quality Score
Using Impression Share
Key Takeaways & Knowledge Check

Lesson 27

Quality Score Diagnosis and Pivot Tables

Quality Score Diagnosis and Pivot Tables
Downloading Quality Score Data
Creating Pivot Tables
Key Takeaways & Knowledge Check

Lesson 28

Setting Up Your PPC Strategy

Setting Up Your PPC Strategy
Plan and conduct a strategic Interview
Create a Maketing Plan
Create a checklist to ensure Completion
Key Takeaways & Knowledge Check

Lesson 29

Creating Your Account

Introduction to Creating Your Account
Implementing Account Tracking
Planning Account Creation
Create the Account
Key Takeaways & Knowledge Check

Lesson 30

Managing Your Account

Introduction to Managing Your Account
Operate an Active Campaign to Keep It on Target
Refine the Campaigns Targets
Manage a Long-Term PPC Account
Key Takeaways & Knowledge Check

Lesson 31

Shopping and Video Campaigns

Shopping and Video Campaigns
Create a Shopping Campaign
Create a Video Campaign
Key Takeaways & Knowledge Check

Lesson 32

Automation and Other Tools

Introduction to Automation and Other Tools
Automating Your Google Ads Account
Other Tools Required for Automation
Key Takeaways & Knowledge Check

Course Lead

Learn from skilled developer with professional experience in the field.

SEGUN SAMUEL

INSTRUCTOR

Chief Executive at GreaterHeight, with expertise in architecting & development of high-performance enterprise software, IT & business process solutions.

Connect Socially with Segun Samuel:

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GET THE INFO FROM AN EXPERT

Dive deep into the curriculum, the course structure, and what you can achieve from a course mentor.

See if this program is a fit for you. Meet the GreaterHeight team, get an overview of the program curriculum, and chat with other students thinking about this program.

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FAQs

We love questions, almost as much aswelove providing answers.Here are a few samplings of what we're typically asked, along with our responses.

Q.Is the up to date and Why are the skills relevant today?

Greaterheight Academy strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.

Q.What practical skill set can I expect to have upon completion of this course?

They are as follows:

Psychology of Search
Buying Funnel & Understanding Keyword Organization
Keyword Match Types, and Negative Keywords and Managing Search Terms
Keyword Research & Creating Compelling Ads
Advanced Ad Features & Ad Testing
Ad Extensions & Campaign Types Budget and Reach
How to Segment Data and Create Lists & Using the Audience Lists to Reach Customers
Introduction to the Display Network & Display Targeting Options
Display Ad Formats & Setting And Measuring Goals
Bidding and Attribution & Reporting and Testing
Ad group organization & Campaign Organization
Working with Multiple Accounts & Introduction to Quality Score
Working with Quality Score & Quality Score Diagnosis and Pivot Tables
Setting Up Your PPC Strategy & Creating Your Account
Managing Your Account & Shopping and Video Campaigns
Automation and Other Tools

Q.Who will I be sitting next to in the course?

Creative, dynamic, and serious minded Student, Managers in various fields, Marketers and Sales Executives and reps and that are looking forward to be porfessionals Digital Marketing Specialist Masters or Social Media Marketing Experts.

Q.What can I expect to accomplish by the end of this course?

You will create a project (see also our project section) as following:

Digital marketing is one of the most coveted skills for any marketing professional to help get a higher salary and more impactful role, thanks to the soaring budget contribution of digital marketing
Entrepreneurs find digital marketing the most sought-after medium to reach customers and prospects.
Career prospects and job security are the key drivers for students. Digital marketing positions offer high salaries and job satisfaction, and relevant skills to help students kick start their career.
Digital marketing certification courses help professionals to expand their skillsets and master digital marketing to confidently manage complex digital marketing problems.

ADVANCED PAY PER CLICK (PPC)