ADVANCED SOCIAL MEDIA MARKETING


This Advanced Social Media certification training will transform you into an industry-ready social media marketer. Combining the disciplines of advanced social media, advanced content marketing, and advanced web analytics this social media course will help you elevate your brand and execute social campaigns.


 

 

About this Course

This Social Media Marketing course is designed to help you build the skills required for social media marketing through extensive project experience. Through this social media training you will master all of social media marketing including strategy, reputation management, influencer marketing, content marketing, and web analytics.

The Advanced Social Media Course will transform you into an industry-ready social media marketer.

The Advanced Social Media Course combines the disciplines of advanced social media, advanced content marketing and advanced web analytics course to help you elevate your brand and execute compelling social campaigns.

Fast-track your marketing career with this complete, structured advanced social media course.

 

COURSE COST

NGN 150,000

TIMELINE

8 Days


 


SKILL LEVEL

Advanced

 


 


INCLUDE IN THE COURSE

Rich Learning
Content

Taught by
Industry Pros

Student Support
Community

 

Interactive Quizzes

Self-Paced Learning

 

 

 

Join the Path to Greatness

This course is one of your fundamental step towards a new career building of confidence in Digital Marketing Specialist Master at Greaterheight Academy Program.

 

 

 

OUR COURSE

Advanced Social Media Marketing

Enhance your skill set and boost your hirability through innovative, independent learning.

GREATERHEIGHT ACADEMY PROGRAM

Become A Digital Marketing Specialist Master

Accelerate your career with the viable confidential credentials that fast-tracks you into a job and or business success.

LEARN MORE

 

 

 

 

Date Venue Course Fee Before
28 June 2022
Course Fee Before
2 September 2022
6 – 16 May 2022

17B Debo Aina Crescent, Omole Phase I, Ojodu

NGN 150,000

NGN 310,000

Date Venue Course Fee Before
28 June 2022
Course Fee Before
2 September 2022
6 – 16 May 2022

17B Debo Aina Crescent, Omole Phase I, Ojodu

NGN 150,000

NGN 310,000

Date Venue Course Fee Before
28 June 2022
Course Fee Before
2 September 2022
6 – 16 May 2022

17B Debo Aina Crescent, Omole Phase I, Ojodu

NGN 150,000

NGN 310,000

Date Venue Course Fee Before
28 June 2022
Course Fee Before
2 September 2022
6 – 16 May 2022

17B Debo Aina Crescent, Omole Phase I, Ojodu

NGN 150,000

NGN 310,000


Course fees include documentation, luncheon and refreshments. Delegates who attend all sessions and successfully complete the course assessment will receive Certificate of Completion.

 

 

 

*Book and pay full fee for two colleagues and the third attends for FREE

  • Not applicable in conjunction with corporate discounts
  • Payment to be settled before start of the course to avail the offer
  • This offer is not applicable on Early Bird Prices
For more information, email GreaterHeight Academy on info@greaterheight.academy

 

 

 

 

 

Who Should Attend This Course

This Advanced Social Media Marketing training course is suitable for marketing managers, digital marketing executives, content writers, marketing and sales professionals, management graduates, engineering graduates, and entrepreneurs.

 

Prerequisites and Requirements

There are no prerequisites for beginning this social media certification course.

 

See the Technology Requirements for using GreaterHeightAcademy.

 

 

 


 

 

Why Take This Course?


At the end of this course students will understand:


  • Introduction to Social Media & Building a Sustainable Social Media Strategy
  • Converged Social Media & Content Marketing in a Social Media World
  • Visual Social Media & Understanding and Sparking Social Sharing
  • Storytelling An Essential Part of Your Social Narrative
  • Influencer Marketing and Online Reputation Management
  • Enabling Capabilities, and Managing Analytics
  • Social Media Selling & Social Media Measurement
  • Social Media Tools - Twitter Marketing
  • Social Media Tools - Pintrest Marketing
  • Social Media Tools - LinkedIn Marketing
  • Social Media Tools - Instagram Marketing
  • Social Media Tools - Snapchat Marketing

 

WHAT DO I GET?


Instructor
Materials

Learn by doing exercises
and assignments

Taught by industry
professionals

Documentation

Launcheon

Certificate of
completion

 

 

WHAT YOU WILL LEARN

 

Lesson 1

Introduction to Social Media

  • How Social Media Has Changed Businesses
  • The Emotions of Sharing
  • Air Canada's Campaign
  • Influencers and Evangelists
  • Inspiring the Readers
  • Mollie Spilman | Making the Shift to Social: Get the Right Message to the Right People at the Right Time

Lesson 2

Building a Sustainable Social Media Strategy

  • Social Media Challenges
  • Strategy Building Guide
  • Establishing and Benefitting
  • Creating a Campaign Message
  • Planning and Benefiting from a Diversified Posting Strategy
  • Key Takeaways & Knowledge Check

Lesson 3

Converged Social Media

  • The Role of Converged Media in Social
  • Understanding Paid, Owned, and Earned Media
  • Putting Converged Media to Work for You
  • Two Choices of Social Exposure
  • Quick Recap & Knowledge Check

View All Lessons

Lesson 4

Content Marketing in a Social Media World

  • The Role of Content Marketing in Social
  • The Viral Value Pyramid
  • Building a Content Plan
  • Three Key Areas of Focus

View More

Lesson 5

Visual Social Media

  • Understanding the impact of great visuals
  • Leveraging Images in Social Media
  • Image-Based Marketing Types
  • Leveraging Video in Social Content
  • Different Lengths of Video
  • Video Based Marketing
  • Quick Recap & Knowledge Check

Lesson 6

Understanding and Sparking Social Sharing

  • What Makes Social Sharing so Valuable
  • Building Content That is Inherently Shareable
  • Psychology of Social Sharing
  • Brainstorming Your Social Content Ideas
  • What do Customers Love about you?
  • Quick Recap & Knowledge Check

Lesson 7

Storytelling An Essential Part of Your Social Narrative

  • Why Storytelling is Essential in Social Marketing
  • Finding Your Focus and Your Story
  • Story that Involves Problem Solving
  • Understanding Consumer Stories and Their Role
  • Matching Customer Story to Motive
  • Quick Recap & Knowledge Check

Lesson 8

Influencer Marketing and Online Reputation Management

  • The Role of Social Media Listening
  • Reputation Management And Response
  • Finding Influencers and Evangelists
  • Engaging with Influencers and Evangelists
  • Engaging with Paid Influencers and Evangelists
  • Influencer Collaboration

Lesson 9

Social Media Selling

  • Understanding the Role of Social in the Sales Cycle
  • How Sales and Marketing Function as a Team in Social Selling
  • How Does Sales Support Marketing?
  • Quick Recap & Knowledge Check

Lesson 10

Social Media Measurement

  • The Basics of Social Media Measurement
  • Social Media Specific Metrics
  • Quick Recap & Knowledge Check

Lesson 11

Session 2: Social Media Tools - Twitter Marketing

  • Understanding Twitter
  • Using Twitter as a Marketer
  • Customer Service and Engagement Via Twitter

View More

Lesson 12

Session 2: Social Media Tools - Pintrest Marketing

  • Understanding Pinterest
  • Pinterest Presence and the Algorithm
  • Marketing with Pinterest
  • Putting Pinterest to Work

View More


Lesson 13

Session 2: Social Media Tools - LinkedIn Marketing

  • Understanding LinkedIn
  • Your LinkedIn Presence
  • LinkedIn Groups and Prospecting
  • Quick Recap & Knowledge Check

Lesson 14

Session 2: Social Media Tools - Instagram Marketing

  • Understanding Instagram
  • Setting up Instagram
  • Marketing Through Instagram
  • Leveraging Instagram
  • Quick Recap & Knowledge Check

Lesson 15

Session 2: Social Media Tools - Snapchat Marketing

  • Understanding Snapchat
  • Getting Started with Snapchat
  • Marketing with Snapchat
  • Snapchat Advertising and Partnerships
  • Quick Recap & Knowledge Check

 

 

 

 

 

Course Lead


Learn from skilled developer with professional experience in the field.

SEGUN SAMUEL

INSTRUCTOR

Chief Executive at GreaterHeight, with expertise in architecting & development of high-performance enterprise software, IT & business process solutions.


Connect Socially with Segun Samuel:

 

 

 

 

 

 

 

 

 

 

GET THE INFO FROM AN EXPERT


Dive deep into the curriculum, the course structure, and what you can achieve from a course mentor.


See if this program is a fit for you. Meet the GreaterHeight team, get an overview of the program curriculum, and chat with other students thinking about this program.

 

 

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FAQs

We love questions, almost as much aswelove providing answers.Here are a few samplings of what we're typically asked, along with our responses.

 

Q.Is the up to date and Why are the skills relevant today?

Greaterheight Academy strives to provide the latest, best-quality content that’s up to date with current industry standards. Our experienced and certified trainers are subject matter experts who constantly research the latest trends and infuse them into our training programs. Every change happening in the market is immediately considered and our training content is regularly upgraded and updated to reflect current market trends.

Q.What practical skill set can I expect to have upon completion of this course?
  • Social Media & Building a Sustainable Social Media Strategy
  • Converged Social Media & Content Marketing in a Social Media World
  • Visual Social Media & Understanding and Sparking Social Sharing
  • Storytelling An Essential Part of Your Social Narrative
  • Influencer Marketing and Online Reputation Management
  • Enabling Capabilities, and Managing Analytics
  • Social Media Selling & Social Media Measurement
  • Social Media Tools - Twitter Marketing
  • Social Media Tools - Pintrest Marketing
  • Social Media Tools - LinkedIn Marketing
  • Social Media Tools - Instagram Marketing
  • Social Media Tools - Snapchat Marketing
Q.Who will I be sitting next to in the course?

Creative, dynamic, and serious minded Student, Managers in various fields, Marketers and Sales Executives and reps and that are looking forward to be porfessionals Digital Marketing Specialist Masters or Social Media Marketing Experts.

Q.What can I expect to accomplish by the end of this course?

You will create a project (see also our project section) as following:

  • Digital marketing is one of the most coveted skills for any marketing professional to help get a higher salary and more impactful role, thanks to the soaring budget contribution of digital marketing
  • Entrepreneurs find digital marketing the most sought-after medium to reach customers and prospects.
  • Career prospects and job security are the key drivers for students. Digital marketing positions offer high salaries and job satisfaction, and relevant skills to help students kick start their career.
  • Digital marketing certification courses help professionals to expand their skillsets and master digital marketing to confidently manage complex digital marketing problems.

 


More Quesions?


call us at:
+234 (0) 809 199 9991


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